Essentia is used to leading the industry into the future and this product launch was no different. After years of building, Essentia launched its largest product offering yet: the 2 Gallon Box. Made with 80% less plastic than 2 gallons in bottles in a 100% recyclable box, this is Essentia’s most sustainable product.
This multidisciplinary product came to life holistically across all marketing channels, such as: product and packaging design, campaign ideation, web, social, in-store POS, and photography.
The main challenge was expressing the need for this product in the market without overpromising its environmental impact. It is but one of many steps Essentia is taking to do more for the environment.
This multidisciplinary product came to life holistically across all marketing channels, such as: product and packaging design, campaign ideation, web, social, in-store POS, and photography.
The main challenge was expressing the need for this product in the market without overpromising its environmental impact. It is but one of many steps Essentia is taking to do more for the environment.
Design: Nicole Kline & Jeret Coe Chiri
Sr. Copywriter: Nicholas Utke
Sr. Art Director: Mikey Costa
Sr. Production Mgr: Truc Luong
CD: Mark Weikel
ECD: Keith Wisniewski
Awards: Beverage Industry’s Best Beverage Packaging Award 2021, Zenith Global Water’s Best in Carton Award 2021, and 3rd place in The Dieline’s The Best in Packaging 2022 water category
Press: The Dieline, Progressive Grocer, BevNet, Hype Beast
Sr. Copywriter: Nicholas Utke
Sr. Art Director: Mikey Costa
Sr. Production Mgr: Truc Luong
CD: Mark Weikel
ECD: Keith Wisniewski
Awards: Beverage Industry’s Best Beverage Packaging Award 2021, Zenith Global Water’s Best in Carton Award 2021, and 3rd place in The Dieline’s The Best in Packaging 2022 water category
Press: The Dieline, Progressive Grocer, BevNet, Hype Beast
© nicole kline